The Promotion team is responsible for marketing the district to area residents, district workers, visitors, investors, and others. Its responsibilities include planning and implementing three specific types of promotion programming: “Special events and festivals, business and retail promotional activities, and image-building activities. Promotion team members might include people with expertise in marketing, advertising, event planning, website design, graphics, public relations, and retail management. Special events and festivals also simply need lots of volunteers to help staff and ensure smooth implementation. These events offer a great opportunity to involve school groups, civic organizations, social clubs, and other civic-minded organizations.